Privacy Policy

Last Updated: November 20, 2025

Effective Date: November 20, 2025

Introduction

GameGuard MX ("we," "us," or "our") operates gameguardmx.com and associated country-specific domains (collectively, the "Site"). We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

Important: This policy complies with GDPR (EU), CCPA (California), PIPEDA (Canada), UK PECR, and other applicable data protection laws. We respect your data rights under all applicable jurisdictions.

Information We Collect

1. Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Subscribe to our newsletter: Email address
  • Contact us: Name, email address, message content
  • Participate in surveys or promotions: Information you choose to provide

2. Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing actions:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, click patterns, referring/exit pages
  • Location Data: Approximate geographic location based on IP address
  • Cookies and Tracking Technologies: See our Cookie Policy for details

3. Information from Third Parties

We may receive information from third-party services we use:

  • Analytics Providers: AnyTrack, Google Analytics
  • Advertising Networks: Facebook Pixel, advertising partners
  • Email Service Providers: Beehiiv

How We Use Your Information

We use the information we collect for the following purposes:

  • Newsletter Delivery: To send you our casino reviews, bonus updates, and industry news
  • Site Improvement: To understand how visitors use our Site and improve user experience
  • Personalization: To show you relevant casino recommendations based on your location
  • Analytics and Attribution: To measure marketing effectiveness and attribute conversions
  • Legal Compliance: To comply with applicable laws and regulations
  • Fraud Prevention: To detect and prevent fraudulent activity
  • Communications: To respond to your inquiries and provide customer support

Legal Basis for Processing (GDPR)

We process your personal data based on: (1) Your consent (newsletter signup), (2) Legitimate interests (analytics, fraud prevention), (3) Legal obligations (compliance requirements), and (4) Contractual necessity (service delivery).

How We Share Your Information

We may share your information with the following categories of third parties:

Service Providers

  • Beehiiv: Email marketing and newsletter delivery
  • AnyTrack: Conversion tracking and marketing attribution
  • Facebook: Advertising and analytics (Facebook Pixel)
  • Vercel: Website hosting and infrastructure

Affiliate Partners

When you click on casino links, we share minimal information (click ID, anonymous identifiers) with our affiliate partners to track conversions. We do NOT share your email address or personally identifiable information with casinos unless you directly provide it to them.

Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, government investigations).

International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence. We ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and store certain information. You can control cookie preferences through our Cookie Consent Manager.

Types of cookies we use:

  • Essential Cookies: Required for the Site to function (cannot be disabled)
  • Analytics Cookies: Help us understand how visitors use the Site
  • Advertising Cookies: Used to show relevant ads and measure campaign effectiveness
  • Functional Cookies: Remember your preferences and settings

For detailed information about cookies we use, please see our Cookie Policy.

Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

For EU/UK Residents (GDPR/UK GDPR)

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: Request limitation on how we use your data
  • Right to Data Portability: Request transfer of your data to another service
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time (e.g., unsubscribe)

For California Residents (CCPA/CPRA)

  • Right to Know: What personal information we collect, use, and share
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt-out of the "sale" or "sharing" of personal information
  • Right to Non-Discrimination: Not be discriminated against for exercising your rights
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Limit Use: Limit use of sensitive personal information

For Canadian Residents (PIPEDA)

  • Right to Access: Request access to your personal information
  • Right to Correct: Request correction of errors in your personal information
  • Right to Withdraw Consent: Withdraw consent for data processing
  • Right to Complain: File a complaint with the Privacy Commissioner of Canada

How to Exercise Your Rights

To exercise any of your data protection rights, please contact us at:

  • Email: [email protected]
  • Response Time: We aim to respond within 30 days (GDPR) or 45 days (CCPA) as required by law
  • Newsletter Unsubscribe: Click "Unsubscribe" in any email

We may need to verify your identity before processing your request.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Newsletter Subscribers: Until you unsubscribe or request deletion
  • Analytics Data: Anonymized after 26 months (Google Analytics standard)
  • Cookie Data: Varies by cookie type (see Cookie Policy)
  • Legal Obligations: As required by applicable laws (typically 3-7 years)

After the retention period, we securely delete or anonymize your personal information.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission
  • Secure hosting infrastructure with Vercel
  • Regular security audits and updates
  • Access controls and authentication
  • Data minimization practices

However, no method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Children's Privacy

Our Site is intended for adults aged 18+ (or 19+/21+ in applicable jurisdictions). We do not knowingly collect personal information from individuals under the legal gambling age.

If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected], and we will promptly delete such information.

Third-Party Websites

Our Site contains links to third-party websites, including online casinos. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

Important: When you click on a casino link, you leave our Site and enter the casino's website. Their privacy policy and terms apply, not ours.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by:

  • Updating the "Last Updated" date at the top of this page
  • Posting a prominent notice on our Site
  • Sending an email notification to newsletter subscribers (for significant changes)

Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

GameGuard MX

Email: [email protected]

Website: gameguardmx.com

Data Protection Officer: [email protected]

Supervisory Authorities

If you are located in the EU/UK and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection authority:

Thank you for trusting GameGuard MX

We are committed to protecting your privacy and maintaining transparency in how we handle your personal information.